The most awaited day of the year is around the corner. And, love has already started to spread in the air. Yes, you got me right, I’m talking about this Valentine’s day. Do you want to know some exclusive Valentine’s day marketing ideas? If yes, then tune in here.
Valentine’s day has always been one of the most important occasions for which people wait like hell. Not to mention, this festival gets celebrated around the globe, despite the slight differences in the culture of different countries. On this day, people try their best to make their loved ones feel the most special way.
Anyway, some of us are not really huge fans of this whole Valentine’s week concept. Right! Well, everybody has their own likes and dislikes. However, you cannot diss the fact that Valentine’s day comes as an excellent opportunity for businesses to upgrade their sales and revenue. So, whether you like it or not, if you’re a part of the business fraternity, then it’s better you don’t ignore this euphoric day.
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No doubt, nowadays, social media has become the most prominent point of validation for businesses. Companies need to have a substantial social media presence to get success these days. But, the standout point of social media platforms is that they work parallelly with all the festive events. So, for example, if Valentine’s day is on the way, then social media will organically shift its whole demeanor accordingly, and promote brands in that manner.
That’s why this whole coming weekend is like a golden opportunity for you to enhance your business game. So, you can say that the iron is hot, and this is high time you should strike it. Hence, after analyzing a lot of tried and tested strategies, here, I’m going to offer you some of the best Valentine’s day marketing ideas. Along with some real-life instances of brands, who have successfully made consequential with this winsome day.
So, without any further ado, let’s see them!
Add Valentine’s Flavor To Your Social Media Profiles-
Valentine’s day is all about love ( I wonder!). Thus, the updation of your social media profiles according to the vibe of this festive occasion is very crucial. Primarily, at the time, when you want to captivate the attention of lovers, spouses, and couples, who, of course, feel strongly for this day.
There are a lot of ways, as per which, you can tweak your Facebook, Instagram, Twitter, and all social media profiles in accordance with this precious day. Like, on Instagram, you can write a compelling bio resonating with Valentine’s day. Whereas, on Facebook, you can put videos and images regarding something beautiful and lovey-dubby. The long and short of this strategy is to make visitors feel like you belong to them. Of course, when they land on your business profile, they should not feel like only they are excited about Valentine’s day and you not.
Here, see how Tiffany has added Valentine’s day vibe into its Instagram account. It’s like killing two birds with one stone.
They are promoting their products as well as embracing this festive flavor. Besides, at the end of the day, it depends on you how and to what extent you want people to feel the love in the air, whenever they give a cursory glance at your social media profiles.
Customize Your Products Theme Into Red Aesthetic-
As we all know, red is a color of love, and it demonstrates Valentine’s day in the first place. That’s why customizing the theme of your product as per the red aesthetic can be a notably intelligent move. It will make people connect with your amenities wholeheartedly. Well, it’s not just about your online products, but it can be applicable in the case of your physical products too. Also, you can run landing pages with a red theme in the forefront, and various other aspects.
Take a glimpse at brilliant product customization done by Lush– a handmade cosmetic retailer company situated in Poole, Dorset, United Kingdom. Here, you can see how amazingly they have made use of the red theme to kind of revive their products according to Valentine’s day. That’s exactly what I was talking about!
Overall, the red theme will make your marketing presence even more relevant aligning with Valentine’s day. And, it comes with no surprise that festival marketing is all about this only. Eventually, you want people to feel resonated and end-up buying your products. This can be one of the best Valentine’s day marketing ideas for your business.
Do Not Forget That It’s Not Just About Love Couples-
Many of us do have a misconception that Valentine’s day is only about love couples, which is true also to some extent (lol!). That being said, it’s not written anywhere that single people can’t celebrate this day. In fact, a large percentage of spinster girls and bachelor guys rejoice on this day. So, no one can say that single people cannot be in your hit list as far as your Valentine’s marketing is concerned. Got it!
As a marketer, you often hardly consider couples and spouses for your Valentine’s day marketing campaigns, which is, of course, not right. Always remember by targeting single gals and boys too, you’re extending your marketing periphery to another boundary altogether. Consequently, the chances of you succeeding in your marketing goals get increased.
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Run Advertising With The Feel Of Valentine’s Day-
Social media advertising is a prominent part of business marketing strategies nowadays. Running ads on Facebook, Instagram, Youtube, LinkedIn, Twitter, Tiktok, and all is something you can’t afford to overlook in present times. To say nothing of, they make you reach your potential customers quicker.
As I have mentioned above, these days, social media aspects go hand-in-hand with all the latest trends and occasions. So, if it’s about Valentine’s day, then even the ads run on social media sites will become relatable to that.
However, running adverbs according to festive events is not easy. It demands you to be highly creative regarding the choices you make. Well, ad intelligence tools like PowerAdSpy can be a perfect assistant for you concerning unveiling the best Valentine’s day marketing ideas. It is a platform on which you can see all the world-class Instagram, Google, Facebook, and YouTube ads. That is also as per categories such as, publish date of ad, call-to-action, bidding process, location, and much more.
Check out more about its features and go for it trail now!
Host Online Contests And Giveaways-
By hosting contests, you can motivate love birds to take an interest in your products and services. Also, you can draft exciting giveaways in the form of offers, discounts, promo codes, and much more. By applying, users can enjoy perks while shopping for your products.
To understand this Valentine’s marketing ideas vividly, you can consider the examples given below.
Give away by Lacroix Water on Valentine’s day-
Online contest run by Eagle View regarding Valentine’s day-
These were the five best Valentine’s day marketing ideas for your business.
Now It’s Your Turn-
Aligning your business social media presence according to the trending milestones has become a need today. You cannot deny it nor ignore it. That’s why you should embrace Valentine’s day marketing as well thoroughly for your business marketing, in case you want to achieve something big. And if it’s okay for you to remain at the ordinary level as far as your business marketing is concerned, then the choice is yours.
There’s a lot you can plan, strategize, and implement in your social media marketing for this Valentine’s day. However, the above briefed Valentine’s day marketing ideas can help you immensely. So, don’t let them go ignored, do apply them in your social media marketing tactics.
Do you have something more to share about this topic? If yes, then don’t forget to share them in the comment section below. Also, you can articulate about your the most favorite Valentine’s day marketing ideas with us.