Last year, we wrote on 10 Tips to Write Successful Facebook Ads. People were quite impressed with the content as it suggested some of the best strategies to write successful Facebook Ads. Since that time, Facebook has presented plenty of incredible features that makes targeting people for ads very interesting. Marketers are competing among themselves to acquire audiences’ attention. This challenge is becoming hotter than hell.
If you wish to conquest your fans, you need to comprehend the psychology of your targeted onlookers and write content that triggers them! Carefully pick images for your ad that thwack them where they dwell and just like that!
Facebook marketing is progressing day by day. New tools are getting introduced to facilitate the process of designing Facebook ads. You need to keep learning about the latest upgrades so as to make your way to the first page of search engines.
That’s the reason, we decided to provide PowerAdspy users (and blog revisers) with some of the brilliant tips to create highly efficient Facebook ads.
Advertising on Facebook is getting arduous day by day. Many advertisers and marketers know the power of Facebook ad campaigns and are utilizing this tactic. This amplifies the competition running on the market.
#1. The Offer
Well, it’s true that your offer can make or break an Advertising Campaign.
The above statement has been said by one of the best advertisers of this era, Gary Halbert. In this statement, Gary was speaking with regard to Direct Response Copywriting. Yet, this rule can be applied to any sort of advertising. If the content of your ad copy is average, but you’ve put an amazing offer on your products, your ad could do wonders on social platforms.
Think it over….
Consider the following two ad examples-
Both of these offers are great, no doubt! But one of the ad examples invigorates the emotions of people.
Which offer I’m discussing about?
The second one? Yeah, that’s right!
The dog lovers would straight away buy those apparels just because seven poor dogs would get fed by their purchase. This is what a winning ad campaign do! They trade without trading…
No, you’re taking it wrong. I am not saying that to be a popular online marketer you should start a charity. What I meant was, you should soften the offer a bit targeting the right group of onlookers.
Create an effective ad copy that seems like a favor, not just like any other ad!
Therefore, your main objective should be making the audience feel that purchasing the products or services they’re merchandising is their notion and not yours.
Think blue-sky and outshine the customary “free delivery on purchases above $60” class of offers.
#2. Track Sales
Track the sales and not the vanity metrics.
Your ads may be getting an enormous number of clicks and other social engagements, but what really matters is the amount of money you’re making.
The reason why I’m saying this is, people believe that their ad campaign is running phenomenally well as they get a number of clicks.
If your key objective is only to acquire the ad clicks, Congratulations! you’re on the right track!
Others, pull up your socks and determine the reason why your ad is not performing. There may be something improper in your ad copy. May it be the content, the audience, the offer, or so! Your goal should be to increase sales of your company. If the sales aren’t multiplying, just hold on and figure out the shortcomings in your ad copy. Or else, you’ll end up losing a huge sum of money.
Clicks and social engagements are also important for an ad campaign, but only to some extent! My point is, you should keep an eye on your sales, know what works for your ad and what does not!
Jon Loomer, a Facebook marketing strategist stated that
This makes sense! Consider a scenario when your business is making sales, but you have absolutely no idea which of the ads is actually generating the revenue. This will lead to money loss.
Many people have a misconception that successful advertising campaigns are created, which isn’t the truth. You need to find out the accurate information about your targeted audience and build an ad blitz in accordance with those findings.
“Build”…..Yes, that’s the most suitable word.
In case you need to build an edifice, what would be your approach?
You’d begin with constructing a firm base, right? And then, you’d start assembling a number of building blocks to structure your edifice.
Once, the building part is over, you would consider other itsy-bitsy particulars – Painting, decoration etc.
If you skip the initial steps, your edifice may fall off real quick. Same is the case with the advertising campaign! You need to assemble fundamental data elements that ultimately structure an excellent ad copy.
The question that arises here is, “How to identify the fundamental data elements?”
Well, the answer is unambiguous. You’ll get to know them by testing and optimizing the ad campaigns.
Partition your ad into distinct categories
Just partition your ad into different classes, this will simplify the procedure of testing your advertisement. There are several things incorporated in an ad that needs to be tested.
Here is the complete list of elements, you can scrutinize-
- Value proposition
- Education Level
- Relationship Status
- Custom Audiences
- Purchase Behaviors
- Landing Page
- Ad Type
- Ad Placement
- Campaign objective
Optimize each component of your Ad Copy
Certainly, the advertising copy would affect your conversions. That’s the reason why your ad creative needs to be carefully tested.
Many marketers disregard this point and structure an ad that doesn’t reconcile with the latest marketing trends.
Evade “Trial & Error Method”
Just because I’ve told to test the ads, that doesn’t mean you can apply the trial and error method and test what works and what doesn’t!
Rather, have a strategy in mind and build ad accordingly!
Suppose Nothing, Test the whole thing
For an ad campaign, avoid assuming the things and start testing them. Opinions can go wrong! Assumptions often lead to poor conversion and so, simply avoid them.
Do you want to make your ad one step ahead of others? Well, there is a way by which you can actually achieve this.
Well, you can spy on your competitors and replicate the strategies used by them on your own ad campaign.
You’ll come across a series of Facebook Ad Spy Free tools on the market, the one that is considered as the most effective one is PowerAdspy.
PowerAdspy can discover hidden niches and remunerative opportunities, targets and much more, thereby making the content creation process hassle-free.
- Filter Ads
You can filter the advertisements according to the different ad format and know which of the formats works brilliantly on your niche.
- Voluminous Data of 15+ Countries
PowerAdspy has a voluminous ad data of more than fifteen nations. This will help you spot the ads that are successful at a particular instance. Fresh data is updated on its database on a daily basis and so you can refer it to know the most recent marketing strategies.
- Narrow Down Your Quests
PowerAdspy enables you to search the ads based on particular advertisers, keywords and domain name of your adversaries. Not only this, you can locate the highest performing adversaries on the market and view almost all of their ads.
- Bookmark The Finest Advertisements
While spying, you may come across different ad campaigns that have something unique in them. All you can do is to bookmark those ads and review them later so as to create a unique ad strategy.
- Location-based Targeting
As we are already aware of the huge volume of ad data this tool has, you can utilize it to know the geo-targets of your adversaries. It will help you to identify the group of onlookers by whom you can expect better conversions.
- CTA Oriented Classification
Call-to-action or CTA is one of the prominent aspects of designing an unbeatable ad copy. PowerAdspy helps you unravel best CTAs working on your niche.
Various other features are also offered by PowerAdspy, the above-mentioned ones being the most popular ones.
These tips can help your advertising campaigns outshine the world of marketing. Now, you can easily build an ad that entices maximum populace on Facebook. Conversion rates would improve and you’ll secure your position among the top adversaries.
I’d like to conclude my blog with a quote written by Bill Bernbach(an American advertising creative director) –
Do you utilize any ad spy tool? Please feel free to drop a comment below and let us know!