Soon, it is going to be that time of the year again when the carols will be as loud as people’s enthusiasm, homes will be decorated, and holidays seem to be never-ending.
The fourth quarter (Q4) of the calendar is indeed the craziest time of the year. But, at the same moment, this duration is also very crucial for Facebook Ads Marketing.
The majority of the companies start building their holiday marketing strategies from October to ensure that they have ample resources during Christmas and New Year.
There is no denying that this season has the potential to double a business revenue. But the fact that many competitor ads will also be there on Facebook along with yours cannot be ignored.
To make the most out of this profitable yearly opportunity, you need to stay ahead of your competitors. But how to do that? How to build Facebook advertising strategies that can surpass all the challenges and competition that might come your way in Q4?
Looking for an answer?
Below are some of the useful tips that can hopefully help you make your Facebook ad game up in this Q4 holiday season.
1. Create special content
Special occasions need specialized content. If you want your ads to get viewed by a large number of people, then make sure to create something eye-catchy.
As this last quarter is very well known for holidays, make your ads holiday-centric. Check out the customer demographics and their interests before starting. Try to create ads that are unique to each targeted audience and get people into the holiday spirit.
If you have an electronic, jewelry, or clothing business, then you can create your strategies according to the holidays your audience more likely to celebrate. Integrate your brand as a part of their celebration. For example, you can advertise your jewelry with a Christmas tree to grab eyeballs.
Moreover, in case you have a brand with a special cause, then do leverage this aspect in your ads to make it more impactful and relevant.
2. Know the best time
Making efforts and making efforts at the right time both give you different results. Although, the complete last 3 months of the year are best to execute your strategies.
But, no matter how odd it sounds, the real e-commerce Q4 starts from November and obviously continues till December end. The peak time for the conversions is between Black Friday and Cyber Monday.
So, keep your content and resources ready before this duration and gather as much engagement as possible. Later, re-target that accumulated traffic with your offers and promo codes during the peak time.
3. Place your ads properly
Proper placement of the ads is also an essential factor in gaining traffic. When you target your audience correctly, you will get to see massive engagement on your ads.
But make sure that your audience size is not too small as it has become pivotal for ad sets performance this year.
Hence, if you don’t have a pocket full of cold audiences, then stack up lookalike audiences, group their interests together, and use the worldwide location for broad targeting. It will help you in a great way.
4. Post-high-quality ads
What are high-quality ads? They are the ones that are liked by your audience and get the maximum number of clicks.
According to the statistics of Facebook, approximately 56% of the conversions attributed to the quality of Facebook ads. To know more precisely about them, have a look at some of their characteristics.
- Generally, the ads that are short up to 15-20 seconds are considered best for driving sales. Therefore, place your main message in the first 3 seconds of the video to make viewers connect with the main idea of your advertisement.There is another reason why the ads need to be short. People usually don’t have that much time to watch long ads and listen to each and every message you want to convey.
- A quality ad does not depends upon the sound. Yes, you read it right! Most of the users watch their Facebook feed videos and stories on mute.It makes your task even more difficult. So, use captivating captions, smart thumbnails, and appealing headlines. Also, don’t forget to include price details and call to actions in your ads. It will lead your audience to take action.
- An advertisement should be mobile friendly. Therefore, be certain to select the right size for your ad. It should also look good on mobile phones. You can take 1:1 or 4:5 format for images and videos. For stories, 16:9 is perfect.
Also, keep your text concise and eye-catching. Long descriptions of the ads are not much appreciated by the viewers.
5. Focus on the current trends
Research on the current trends and create your ads accordingly. To match up with the audience’s expectations, you need to stay updated with the latest trends and build your strategies around them.
So, be proactive and do your homework in advance as most of the people start to purchase before Thanksgiving.
Apart from researching, keeping an eye on your competitor ads can also give you a lot of valuable information. You can get to know what kind of people your competitors are targeting, what keywords they have used, and what kind of ads are performing well.
A lot of automation tools available in the market, which can help you gather all these details easily. For example, Poweradspy, one of the best ad Intelligence tools.
This software allows you to search ads through niche, keywords, advertisers, and even with the domain name of your competitors. With its robust search algorithm, you can also find out the successful ads on your niche.
Along with these, there are so many other useful features this tool has to offer. But the bottom line is, do not leave any stone unturned when it comes to making your Facebook ad campaign successful for Q4.
Over to you
There is certainly so much more to Q4, but for starting, these 5 tips are a great cornerstone.
Make sure to keep enough budget and save other resources for the insane Q4 season. Plan the best ads and create effective campaigns.
As we have already stepped into the last quarter of the year, I wish you all the best!