Facebook has grown so much in the last few years and it’s now more than just a social network. It’s a marketing platform as well. It provides businesses of all sizes a place to connect with their clients, promote products and services and attract new customers. In this article, we want to provide you with some tips and tricks on how to do Facebook ads that help you increase your profit.
Millions of advertisers are competing for neck-to-neck every day to pique the interest of one billion people that connect on Facebook on a daily basis. But how many of them succeed in earning people’s attention and converting them into clients at the end of the day? Here are some tips that will change how you approach Facebook advertising. They will help you create successful ad campaigns.
Tips on how to do Facebook ads
First of all, start with a goal in mind. The most important thing to know about how to do Facebook ads is that you must set a realistic objective. Then, design your ads around that goal. The design and format of your ad must be in accordance with what you wish to accomplish.
For instance, if you want to increase sales of a specific product, show images or videos of people using and benefiting from your product. If your goal is to increase brand awareness, then tell the story behind your business. Keep in mind that successful ads provoke emotions and feelings.
Secondly, make sure to choose the right target audience. Facebook now has a pretty advanced targeting system. It makes it easy for advertisers to cut through the noise and reach the right customers.
The social platform allows advertisers to target people based on several criteria:
- interests and brands they follow;
- age and gender;
- life events;
- lookalike audiences.
This means it is now very easy to serve ads to the right people and make sure you reach your prospects.
Thirdly, ad placement also plays an important role in the success of your ad campaign. Depending on their goal, businesses must choose where their ads will be displayed. What you need to know is that mobile ads are perfect for driving discovery and brand awareness. Ads that appear on the desktop right column are ideal for retargeting ads. Those on the desktop news feed are used for conversions and engagement.
Another important point when learning how to do Facebook ads is the use of appropriate graphics and copies. This is where your creativity steps in. Our advice to make appealing and compelling Facebook ads is to always use high-resolution images. The size and quality of the images or videos you work with when creating Facebook ads is very important. There are official size recommendations you need to follow if you want your ad to look good and be successful.
Additionally, it’s always a good idea to play around and come up with different ad designs and test them before deciding on the final form. Try combining different images/videos and copies and preview them before running the final ad.
Moreover, it’s important to know what message you want to convey and focus on that. In that respect, you should crop your image so that the most relevant part of your aim is shown in the ad. If you come to the conclusion you need to fit more info into a single ad unit, consider using the Carousel ad which allows you to include more images.
Last but not least, besides knowing how to do Facebook ads, it’s very important to test different ad types. Facebook offers great variety when it comes to ad types. The brands have a lot of freedom to customize their ads and come up with creative and compelling content to show their audiences.
For example, video ads are great for fetching attention, boosting sales and ensure client retention. Carousel ads, on the other hand, are a perfect means to promote several products at once. Marketers can showcase multiple images and also add links or calls-to-action in a single ad. So make sure to choose the right ad format based on your marketing goal.
Examples of successful Facebook ads
Besides learning how to do Facebook ads the right way on your own, you can always take a look at what the competition is doing. Find inspiration from other advertisers. Here are some examples of effective ads:
Slack – the “Make Work Better” Facebook ad
This eye-catching ad from Slack is trying to visually illustrate what it feels like to sit in 25% fewer meetings. It manages to catch the attention through its playfulness, the colourful image it uses, the meme-like aspect of it and the compelling CTA
Dollar Shave Club – the “Smarter Way to Shave” Facebook ad
This is a very clever ad. It tries to appeal to a different audience not by launching a new line of shaving products, but by opening up its existing products to women. It is one of those ads that poke fun at the competition (Gillette’s pink razors in this case).
Shopify – the “Sell Your Crafts” Facebook ad
Shopify’s ad is highly effective because the company knows exactly what audience the ad is directed to. The target audience includes those prospective users who never thought of making money out of their hobby. The message is also compelling – “No one should craft for nothing”. The ad copy makes it clear that Shopify can help those interested in selling their craft products online.
Facebook ads might prove to be a goldmine for brands that also pay attention to their advertising strategies instead of diving in blindly. That’s why we consider it essential to do a little bit of research on how to do Facebook ads. follow the official requirements, find inspiration on what others have done, and play around with several designs before deciding on the final one.